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2025/26
2026/27

BSc Consumer Behaviour and Marketing with Foundation Year

  • UCAS code
    CN88
  • A level offer
    See entry requirements
  • Year of entry
    2026/27
  • Course duration
    Full Time:  4 Years
  • Year of entry
    2026/27
  • Course duration
    Full Time:  4 Years

We live in a consumer-driven society. This BSc Consumer Behaviour and Marketing with Foundation course enables you to develop core academic skills and understand how consumers think, and how this is essential to marketing and the formulation of policy.

This four-year programme includes a foundation year that leads directly into the three-year BSc Consumer Behaviour and Marketing course.

Foundation year

The foundation year will provide you with the skills and knowledge to succeed at university. You’ll develop core skills in academic study, writing and research.

Your subject-specific studies will focus on basic principles in:

  • mathematics
  • business management
  • economics
  • psychology.

Your learning will be delivered through a combination of lectures, tutorials, practical classes and workshops.

A foundation year is more than just a stepping-stone to a degree. You will also benefit from:

  • access to our full range of facilities and resources
  • full integration into university life, before your degree year begins
  • experience of an academic environment, and the ability to work independently
  • specialist support and guidance.

After successful completion of your foundation year, you'll progress onto our three-year BSc Consumer Behaviour and Marketing degree.

It was one of the first of its kind in the UK, bringing together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. You will be taught by specialists, including strong collaborations with staff from Henley Business School.

The 狼友社区 is ranked 15th in the UK for Marketing (Complete University Guide, 2026). While you study, you will have the opportunity to gain insights from outside speakers from industry.

In the final year, you will have the option of completing a marketing consultancy project linked to a live organisation, or an applied independent research project in an area that you're passionate about. Recent projects have explored consumer behaviour and marketing in relation to brands, globalisation, sport, viral advertising, gender, binge drinking, computer games, cosmetics, fashion, product placement, technology and food.

Accreditation

This course is recognised by the Chartered Institute of Marketing (CIM) as an Accredited Degree, enabling graduates to receive exemptions from all but one module of the Certificate in Professional Marketing or Certificate in Professional Digital Marketing qualification, or exemptions from all but two CIM modules for the Diploma in Professional Marketing qualification or Diploma in Professional Digital Marketing.

Placement

If you would like to complete a placement year between the second and final year, either in the UK or abroad, you should consider studying BSc Consumer Behaviour and Marketing with Placement Year. Organisations are increasingly looking to employ graduates with a comprehensive set of relevant knowledge and skills and this course offers an ideal opportunity to gain or build on existing experience. Recent students have undertaken placements with companies such as BMW, Microsoft, Disney, L’Oréal and Samsung.

While on placement, our students have undertaken activities as varied as conducting social media competitor analysis, brand development and working on developing communications strategies and sales. Successful selection for industrial placement is dependent on an excellent academic record as well as evidence of a high level of motivation.

For more information, please visit the Agri-Food Economics and Marketing website.


New UK/Republic of Ireland students: The 狼友社区 will charge undergraduate home tuition fees at the upper limit as set by the UK government for the relevant academic year. The fee cap for 2026/27 hasn't been confirmed yet. Please check the fees and funding webpage for the latest information. For 2025/26 entry, the foundation year fee is £5,760, followed by £9,535 per year for the bachelor's-level study.

New international students: £23,000 for 2026/27 Foundation year, then rising to the standard course fees for the duration of your bachelor's level study. The International tuition fee is subject to annual increases in subsequent years of study as set out in your student contract. For 2026/27, the standard fee is £25,850. For more details, please visit our Fees for International Students page.

Tuition fees

To find out more about how the 狼友社区 sets its tuition fees, see our fees and funding pages.

Additional Costs

Some courses will require additional payments for field trips and extra resources. You will also need to budget for your accommodation and living costs. See our information on living costs for more details.

Financial support for your studies

You may be eligible for a scholarship or bursary to help pay for your study. Students from the UK may also be eligible for a student loan to help cover these costs. See our fees and funding information for more information on what's available.

This degree can lead to jobs in consumer marketing, branding, advertising and communications, customer services, public relations and market research sectors.

Potential employers include business consultancy and market research agencies, advertising and media companies, multinational/domestic food manufacturing companies, automotive companies, mobile and digital communications, beauty and personal products companies, financial institutions, retailers of all types, trade and consumer organisations, food industry organisations, government/civil service/trade bodies, and health and social services.

Employers of our graduates have included Mars, Waitrose, Microsoft, Mercedes, Unilever and Disney.