Why choose ÀÇÓÑÉçÇø?
Originally drawn to the University by the opportunity to study a unique blend of subjects in one degree, it was the green, welcoming campus that reinforced his decision to study at ÀÇÓÑÉçÇø.
“I knew I wanted to do something related to business. When searching for courses, I found ÀÇÓÑÉçÇø’s BSc Consumer Behaviour and Marketing programme which really appealed to me, as I was keen to understand the psychology behind buyer behaviour, and it gave me the ability to combine both business and psychology in my studies.
I also wanted to study at a campus university where all the facilities are in the same place. So, once I’d seen the green open spaces on campus, I knew it would be a relaxing environment in which to study.”
Key course elements
Studying marketing alongside psychology really opened Rory’s eyes to what makes products work, helping him to build a strong knowledge base and an understanding of the business world.
“I particularly enjoyed modules related to branding theory and practice, because I like learning about how brands function and position themselves in the eye of the consumer. There is a lot more to a brand than just a name and a logo that many people are not aware of.”
The ÀÇÓÑÉçÇø experience
Studying at the ÀÇÓÑÉçÇø presented many new and unforeseen opportunities, both in the classroom, socially and culturally.
“My favourite part of being at ÀÇÓÑÉçÇø is getting to meet lots of new people from my classes and halls, and from joining sports clubs and societies. There are so many different communities here, and I enjoy joining in and finding out more about different cultures and ideas in each of them.
The social element is important to me, and I have benefited from being involved in everything from softball, archery and hiking to being a part of the Rock Music Society. These groups enabled me to meet like-minded people and split up my week by having timetabled training/activity sessions in between lectures. They also helped to develop my confidence and improved my mindset in trying new things.
I have also achieved so much, such as completing the RED Award. To do this, I represented fellow students as their Course Rep in my first, second and final year, participated in the University’s Open Days and volunteered to help with digital marketing events associated with my course.”
Placement year offered a new perspective
Rory’s placement year not only gave him the opportunity to put theory into practice but also allowed him to develop new skills, understand the world of work, and discover his true passions, which will help shape his future career.
“My placement as a Marketing Assistant at CORSAIR, a global developer in gaming technology, was an incredibly insightful experience which developed my knowledge of the corporate world and has helped me to realise my skills in terms of what I am good at, what I need to improve on and what tasks I enjoy doing the most.
My day-to-day activities included everything from liaising with the 30 strong European sales force to understand their digital asset needs, to creating asset production briefs. For example, I supported a digital marketing campaign for a series of headsets. I also brainstormed new ideas for merchandise and suggested office social events.
Sales and marketing events were also a key focus. I attended the Man Cave Expo, where I assisted with the build-up and break-down of the CORSAIR booth and spoke to visitors to help develop consumer awareness of the brand. I also attended a visual merchandising event in London.
As a result of my placement, I have decided that I would like to work in the tech industry, specifically related to consumer tech products like PC components and peripherals. Ideally, I want to be in a creative marketing role, where I get to see my input in projects come to life.”